What They See — control every customer-facing stage

The estimate, the project-info questionnaire, the contract and the live project dashboard — every block on each, under one set of switches. Only the estimate page used to have controls, they lived inside a window labelled Send, and half of them were duplicated by a second set that wrote somewhere else. Two panels disagreeing about what a customer can see is a leak, not a preference.

Every service has its own switch, plus two more: how much there is, and what each costs. A builder who bundles labour into a rate hides the second and shows the first; a builder quoting a package shows a name and a number and nothing else. Hiding a line never moves the customer total — the money is still charged, it is only no longer itemised.

A toggle says “336 sq ft” and “$13/sq ft”, not “measurements” and “unit price”, and the wording comes from how that service is priced in your own catalog. Asking a builder to classify a line as a measurement or a rate is asking them to guess, and stone sold by the square foot reads like a per-item line often enough to matter.

The services section carries the names, the measurements and the note written for this buyer; the money for those same services sits in the price block. Two sections doing two jobs, so the work can be described in full while the buildup stays as plain as the buyer needs. One block trying to be both forces a choice between explaining nothing and itemising everything.

The same switches are reachable three days later, and the change reaches the buyer's existing page on their next load — no new link, no second email. Anything you never touched keeps following your house settings, so only the switches you deliberately flipped are frozen for that customer.

An estimate with no 3D model offers no viewer switch, and one with no service lines has nothing to hide. Dead toggles teach people to stop trusting the ones that work.