The feature engine

Every feature,
and why it exists

Every one of these was built because something went wrong on a real job. Search the way you think about it — the problem you have, the outcome you want, or the name you already know. Searching looks through everything we have, not just what’s listed.

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Sales, estimating, money, crew — the shelves you'd expect

Sales

6
A missed call always creates something a human will see

Every missed call fires a task first, then the thread entry, then an alert, then the text back — and three calls in ten minutes is one job, not three.

we missed a call and nobody followed up

Contract library written for how you actually build

A shelf of complete construction contracts — kit supplier, turnkey builder, design-build with subs — that you copy and make your own.

don't have a real contract, just a quote and a handshake

Contracts that write themselves from the estimate

The customer approves the estimate, fills in their details, and their construction agreement is already written — priced, dated and ready to sign.

still typing contracts in Word for every job

Lead Distribution Engine

Every new lead goes to a rep who covers that area, is not already buried, and — when it's a toss-up — closes and answers fastest.

my reps say it isn't fair that the same people get the good leads

Sales Pipeline Board

Every lead you have sits on one board, in one of nine stages, and each stage is tied to a real thing that has to happen.

same customer showing up twice on my board

The quote your customer reads

The quote is a page on your domain, not a PDF — their building in 3D, the price broken down, and an approve button at the bottom.

my quotes are a spreadsheet the customer cannot read

Estimating

5
3D building designer

Draw the building by dragging it, and every stick, sheet and screw it needs is counted while you draw.

I size the building in one place and count the steel in another

Labour calculator

Turns the building you drew into a priced labour line — square feet under roof, doors, tall walls, wainscot, soffits, insulation and lean-tos, every line visible and editable.

labour is a guess every single time

Material takeoff straight off the model

Every stick, panel, screw and yard of concrete measured off the same building the model draws, grouped into sections a supplier can read.

how much material for a 40 by 60

Service catalog

Your own list of priced add-ons — concrete, insulation, doors, permits, site prep — that drop onto an estimate as calculators that know their unit.

concrete pricing is on a PDF taped to the wall

The design becomes the estimate

The material list is frozen into a dated estimate, priced through the same list the builder used, ready to send.

have to re-enter the material list into the estimate

Project Management

4

Crew & Labour

4

Money

5
Change orders

Price a mid-job scope change, get it signed, and turn it into money — with the days it adds and the reason for it on the record.

customer keeps adding things and I never charge for them

Day rates with shared surplus

A job is figured for a number of days and the crew is paid for those days however fast they finish — whatever is left over goes back to them, split by hours worked.

crew stretches a two-day job into three

Invoicing

Invoices built from the estimate and the payment schedule — so the number on the invoice is the number they agreed to.

I retype every invoice into another program

Your material price book

What each material costs you and what you sell it for, in one book you edit when the yard changes its pricing.

lumber went up 20% and my quotes didn't move

Your yard's prices behind the model

Every line on the material list prices through a real material with a cost and a sell price, editable per shop, so the design carries a live dollar total.

lumber went up and every quote is stale

Customer Experience

7
Brand Center

Set logos, colours, type and footer once, and every email and customer-facing page restyles to match.

the emails my customers get don't look like my company

Live project dashboard

The link they already have becomes a live project page — their building in 3D, what's done, what's paid, and every document they'll ever ask you for.

the customer phones every week asking if anything happened

One conversation per customer

Every text, email, call, voicemail and photo for a customer sits in one thread on their record, in the order it happened.

I can't remember if I texted or emailed them

One customer link, no password

Your customer gets one link that opens as their estimate and later becomes their live project dashboard, with no account to create.

customers cannot find the estimate I emailed them

Review and send the estimate

Read it the way the customer will, fix anything, then send — and know whether it landed.

I sent it with the labour line showing

Stage complete — one send, once

Finishing a stage sends the customer a progress update and the team a notification — exactly once, no matter how many devices saw it happen.

customer got the same progress email twice

The customer sees their building in 3D

A button beside Review and approve opens the customer's own building in the estimate — orbit it, switch views, take the roof off — with nothing they can change.

customer signs without really knowing what they bought

Operations

4
The contact record

One panel beside the conversation holding how to reach them, what they are buying, where it came from — and two clicks to their estimate.

I have to click into three screens to see one customer

The customer signs the agreement

They read the full agreement on your letterhead, tick the binding acknowledgement, type their legal name and draw their signature.

chasing a signed contract by email

The phone, built in

Make and take real calls inside the software, with the customer's file on screen and the call written to their record.

calls happen on my cell and the CRM knows nothing about them

What happens when someone calls your number

An incoming call rings every cell you listed and every signed-in screen at once — and when nobody answers it takes a message, texts them back, and puts them on your callback list.

people call the number on my truck and it just hangs up

Platform & Admin

3

Integrations

2

Intelligence

2