The single source of truth for what gets measured. Each metric carries a label, a one-line definition, a 'why it matters' written in post-frame terms, a 'long game' paragraph on how improving it compounds, the unit, whether lower or higher is better, its score weight, its best chart type, and a one-line tip on how to win it. Edit the copy there and it changes on the leaderboard, the manager's Team view and the distribution manager at once.
Also called: what we measure · sales metrics explained · why this metric matters · how to improve my numbers
- 1Metrics: close rate (percent, higher better, weight .6), speed to lead (duration, lower better, .25), time to quote (duration, lower better, .1), follow-up (count, higher better, .05), time to close (duration, lower better, diagnostic only), leads worked (count, diagnostic only).
- 2Metrics with weight 0 are tracked and shown but excluded from the score so they are not double-counted.
- 3The chart type on each definition decides whether the leaderboard draws a bar or a line for that metric.
- 4Ranking arrows read the direction field, so a low number can be a win.
The header states the audience and the standard: 'Education copy is written for post-frame / barndominium sales reps at roughly a grade-8 reading level — clear and concrete, never condescending.' The weight-0 rule is explained too: diagnostics are 'still tracked and shown so reps can compete on many fronts, but not double-counted (it already flows into conversion).'
- Metric definitions drifted between screens.
- Reps saw numbers with no explanation of what to change.
- Diagnostic metrics were being double-counted inside composite scores.
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Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.
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