Follow-up

Average number of touches per lead — how consistently a rep keeps working a deal after first contact.

What it is

A count metric, higher is better, drawn as a line rather than bars because the shape across the team is what reads. Measured as the number of stage moves recorded per lead, averaged over the rep's leads.

Also called: how many touches per lead · follow up discipline · did anyone chase this lead

See it
Follow-up
New lead 2
Marlin Hoover
$48k
Delia Yoder
$41k
Contacted 3
Sutter Kline
$27k
Ronan Petsch
$66k
Ivy Brubaker
$43k
Estimate 4
Ivy Brubaker
$37k
Gideon Alt
$42k
Sold 4
Marlin Hoover
$77k
Delia Yoder
$53k
Sutter Kline
$72k
'Follow-Up' card drawn as a line chart across reps, your point enlarged and filled teal. MetricCard in LeaderboardView.tsx. Sample data — no customer information appears here.
How it works
  1. 1For each lead the rep owns, count the stage_move events on that lead's timeline.
  2. 2The metric is the mean of those per-lead counts.
  3. 3The tooltip reads '2.3 touches per lead, across 14 leads'.
Why we built it

Catalog copy: 'Almost nobody signs for a $60–150k building on the first call. The deals go to whoever stays in touch — politely and persistently — while others let the lead go cold.' The long game: 'Just one more well-timed touch per lead, every time, turns a real share of your "thinking about it" pile into builds.'

The problem
  • Follow-up discipline had no measurement at all.
  • 'Thinking about it' leads were abandoned invisibly.
Sound familiar?
What you get
Persistence becomes visible and comparable across the team.
The tip is actionable: set a next-touch on every open lead.

See it on your own jobs

Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.

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