What Was Asked, and What Was Done

When a deal leaves a stage, the full checklist state and the list of steps that were on offer at the time are both frozen into the audit record.

What it is

Every stage move writes two things alongside the move: the outgoing checklist snapshot, notes included, and the list of step keys the checklist actually offered at that moment. The Lead Timeline can then show not only what was completed but what was offered and skipped.

Also called: audit trail of the sales process · process compliance · did the rep follow the steps

See it
What Was Asked, and What Was Done
New lead 2
Marlin Hoover
$24k
Delia Yoder
$35k
Contacted 3
Sutter Kline
$29k
Ronan Petsch
$36k
Ivy Brubaker
$64k
Estimate 3
Ivy Brubaker
$46k
Gideon Alt
$39k
Marlin Hoover
$54k
Sold 3
Marlin Hoover
$43k
Delia Yoder
$54k
Sutter Kline
$71k
A Lead Timeline stage visit expanded to show completed steps with times and offered-but-skipped steps greyed. Sample data — no customer information appears here.
How it works
  1. 1On stage change, the entire outgoing checklist state is snapshotted onto the transition row
  2. 2The step keys the stage offered at that moment are recorded separately
  3. 3Server-side automated hops record the same offered list a manual drag would, resolving through the builder's custom checklist first
  4. 4The timeline resolves labels through current checklists, custom checklists, then a retired-label table
Why we built it

Advancing a deal resets the checklist for the next stage, which meant everything a rep had recorded under the previous one disappeared. Leaving a stage now freezes two things into the audit record: what was ticked and written, and the list of steps that were on offer at that moment. The second matters because editing a checklist later must not rewrite what a rep was actually asked to do that day.

The problem
  • Checklist notes lost on stage advance
  • Later process edits rewriting what past reps were asked to do
  • No way to audit process compliance on a lost deal
Sound familiar?
What you get
A permanent record of what was asked and what was done, per stage visit
Process changes never falsify history
Skipped steps are visible, not just completed ones

See it on your own jobs

Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.

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