Mark Won or Lost

Record the outcome and the moment it was decided without moving the card out of the stage where it died.

What it is

Won and Lost buttons on the card, each behind a confirm. Marking stamps the deal status plus a won or lost timestamp and writes a status-change row to the audit spine. The card stays in its current stage, because outcome and stage are separate questions.

Also called: deal outcome · closed won · closed lost · why did we lose it

See it
Mark Won or Lost
New lead 4
Marlin Hoover
$19k
Delia Yoder
$23k
Contacted 3
Sutter Kline
$64k
Ronan Petsch
$43k
Ivy Brubaker
$57k
Estimate 4
Ivy Brubaker
$36k
Gideon Alt
$72k
Sold 4
Marlin Hoover
$50k
Delia Yoder
$20k
Sutter Kline
$66k
The Mark Won / Mark Lost pair in Quick Actions, and the expanded confirm explaining the card stays in its stage. Sample data — no customer information appears here.
How it works
  1. 1Marking writes status and the matching timestamp to the canonical opportunity row
  2. 2A status-change lifecycle row records who marked it, their role, the stage it was in and when
  3. 3The badge updates immediately rather than waiting for the next poll
  4. 4The confirm states plainly that the card stays in its current stage
Why we built it

Losing a deal meant dragging the card somewhere that misrepresented what happened, which destroyed the only record of where in the process it actually died. Outcome is now recorded separately from stage: mark a deal won or lost, with the moment it was decided, and the card stays where it was. That is what makes it possible to answer which stage the company loses deals at.

The problem
  • Outcome and stage conflated into one field
  • Losing the information about where in the process a deal failed
  • No timestamp on when a decision was made
Sound familiar?
What you get
See which stage kills the most deals
An auditable record of who called it and when
Stage history stays honest

See it on your own jobs

Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.

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