Unseen Lead Badge

The lead counter counts leads this person has never actually opened, and only clears when they open the card.

What it is

A per-user badge counting brand-new leads nobody has opened. Four exclusions are deliberate: leads past New Lead (already dealt with), leads that are not active (lost and dead are nothing to action), archived contacts (they never render as cards at all, so a badge pointing at one sends someone hunting for a card that is not there), and leads this user has already opened.

Also called: nobody looked at this lead · new lead counter · notification badge won't clear

See it
Unseen Lead Badge
New lead 3
Marlin Hoover
$35k
Delia Yoder
$40k
Sutter Kline
$26k
Contacted 2
Sutter Kline
$61k
Ronan Petsch
$42k
Ivy Brubaker
$40k
Estimate 2
Ivy Brubaker
$48k
Gideon Alt
$71k
Marlin Hoover
$53k
Sold 4
Marlin Hoover
$77k
Delia Yoder
$55k
The Sales Pipeline nav item with an unread count, and the count dropping by one as an opportunity card is opened. Sample data — no customer information appears here.
How it works
  1. 1A view row is written only when the opportunity card actually opens
  2. 2The count is the set of active New Lead rows minus the ones this user has viewed
  3. 3It is per user, so one rep clearing their badge does not clear another's
  4. 4The counting function lives outside the route so it can be verified against the real database by a script
Why we built it

A lead counter that clears when somebody glances at the board is a counter that hides leads. The badge now counts leads this particular person has never opened, and clears only when they open the card itself. The counting is covered by tests rather than eyeballed, because the two failure modes cost money in opposite directions: over-counting nags until people learn to ignore the badge, and under-counting hides a lead somebody paid for.

The problem
  • Badges cleared by visiting a page rather than by looking at the lead
  • Badges pointing at leads that no longer render as cards
  • One person's read state clearing everyone's badge
Sound familiar?
What you get
The badge means a human has not looked at that lead yet
It clears only when the card is genuinely opened
It never points at a card that does not exist

See it on your own jobs

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