Four mining calls: SERP competitors across a keyword set with median position and traffic value; ranked keywords for a competitor domain filtered to the top thirty positions and ordered by volume, carrying difficulty, cost per click, search intent and the ranking URL; keyword ideas seeded from core terms; and a full live results read for one keyword returning the top ten titles, URLs and descriptions plus which result features appear.
Also called: competitor keywords · SERP competitors · keyword gap · content brief
- 1Competitor discovery runs across the keyword set and returns ranking domains.
- 2Each competitor's ranked keywords are pulled, filtered to positions 30 and above.
- 3Seeded keyword ideas fill gaps competitors miss.
- 4A single keyword's live results become the raw material for a content brief, including which result features are present.
The competitor call is documented as finding 'SERP competitors even when WE rank for nothing yet' — the point being that a new site has no rankings to analyse, so the competitive set has to be derived from the terms rather than from existing positions. The brief call captures result features because what already occupies the page determines what a piece has to do to compete.
- Competitor analysis normally requires existing rankings to work from.
- Content topics were chosen without evidence.
- Briefs were written without knowing what already ranks.
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