The answer-first row. Time to first contact shows the average with the median underneath it, because one lead that sat over a long weekend can drag an average badly. Win rate shows the percentage with the raw won and lost counts under it. Each card carries an (i) tip explaining exactly what the number is measured from and to.
Also called: KPI cards · win rate · time to first contact · leads per week · active leads
- 1Time to first contact = lead_created until the first move out of the New Lead stage, averaged and medianed across the range.
- 2Time to won = lead_created until the status flips to won; time to completion = lead_created until the project-complete event.
- 3Win rate = won ÷ (won + lost); it reads 0% when nothing has closed rather than dividing by zero.
- 4Leads per week = leads created ÷ weeks in the chosen window, so a 7-day and a 90-day view are comparable.
- 5Active leads = created in the range with no won or lost event yet.
Median sits next to average by design — the code comments the pattern throughout, and the tooltip standard states the reason: 'Percentages always accompanied by their raw counts — 62% (8 of 13).' Win rate carries its won/lost counts for the same reason: a 100% win rate on one deal is not the same claim as 100% on forty.
- Nobody could state the business's own close rate without counting rows.
- Speed of response was a feeling, not a figure.
- Averages hid the outliers that were actually costing deals.
See it on your own jobs
Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.
or keep browsing features →