The follow-up engine

Six hourly rules that do what a good sales manager does every morning — chase untouched leads, unopened proposals, unfinished setups, idle deals and stalled onboardings, and send the owner one digest a day.

What it is

An hourly job over the agency's own pipeline. Each rule creates a task for the right person, or emails the builder their next step, and each is idempotent — a task carries its rule key, and a rule that already acted on a deal does not act again until the state changes.

Also called: nobody followed up · automatic reminders for the sales team · chase the deal · sales manager automation

See it
The follow-up engine
Prepared for
Ronan Petsch
1140 Ridge Line Rd · Fair Play
Shell package$37,113
Concrete & site$10,775
Doors & windows$7,183
Trim & finish$4,789
Total
$59,860
Signature
Not a screen — show its output: tasks appearing on the Today strip ('Not contacted yet 2') and the owner digest email listing what is waiting. Sample data — no customer information appears here.
How it works
  1. 1R1: lead in, untouched for two days -> task for the rep, and it appears on Home's Today strip.
  2. 2R2: proposal sent, not opened in three days -> task to nudge them.
  3. 3R3: paid, signed or booked but the setup form is not done in 48 hours -> email the builder their next step (every three days, max four) plus a task for the rep.
  4. 4R4: card idle seven days in any stage -> flagged going cold once, plus a task.
  5. 5R5: account provisioned seven days with no first estimate -> task for the onboarding owner.
  6. 6R6: owner digest once a day — what is waiting, in one email.
  7. 7Tasks ride the existing reminder system for email, text and push.
Why we built it

The cron states the gap it closed: 'The tenant-side automations (stage / attention / follow-up crons) never covered org _platform, so a lead going cold in Demo triggered nothing unless a rep hand-set a reminder. These rules do what a good sales manager does every morning.'

The problem
  • The agency's own pipeline was excluded from every automation it sold.
  • Chasing depended on a rep remembering to set a reminder.
  • Repeated rules produced duplicate tasks for the same situation.
Sound familiar?
What you get
Nothing goes quiet without somebody being told.
A stalled signup is emailed the specific next step rather than a generic nudge.
The owner gets one digest instead of watching the board.

See it on your own jobs

Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.

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