Texting a missed caller counts as calling them back

An outbound text to someone whose call you missed closes the callback debt automatically.

What it is

When an SMS is recorded going out to a number with an open miss episode, that episode closes with resolution 'text_back' and the response time is measured to that moment.

Also called: I texted them instead · text back · recovery by text

See it
Texting a missed caller counts as calling them back
New lead 2
Marlin Hoover
$50k
Delia Yoder
$54k
Contacted 3
Sutter Kline
$42k
Ronan Petsch
$49k
Estimate 2
Ivy Brubaker
$34k
Gideon Alt
$39k
Marlin Hoover
$38k
Sold 3
Marlin Hoover
$48k
Delia Yoder
$72k
Sutter Kline
$73k
An episode row disappearing from the callback queue the moment an outbound text is sent, with 'text back' as the resolution in the history. Sample data — no customer information appears here.
How it works
  1. 1recordOutbound normalises the destination number specifically so a text-back can be MATCHED to a missed call
  2. 2closeEpisodes is fired and forgotten — a metrics update must never fail a send that already happened
  3. 3The recovery is attributed to the sender, and marked 'covered' if that is not the accountable person
Why we built it

Builders often answer a missed call with a text — hands are full, they are on a roof, and the customer is more likely to read it anyway. The callback measure could not see those at all, so a rep who did the right thing showed up as having ignored the lead, and the queue kept nagging about someone already dealt with. An outbound text to someone whose call you missed now closes the callback debt automatically.

The problem
  • Text recoveries invisible to the response metric
  • Good behaviour scored as negligence
Sound familiar?
What you get
Respond the way the customer prefers without hurting your numbers
The queue clears itself as you work

See it on your own jobs

Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.

or keep browsing features →