A badge component mapping messy source strings — from CRM attribution, manual entry or CSV import — onto inline brand marks for Facebook, Instagram, Google, LinkedIn, TikTok, YouTube, Angi, Zillow, website, referral, manual, import and SmartBuild, with a neutral dot fallback that keeps the original text.
Also called: where did this lead come from · facebook lead badge · lead source icon
- 1Fuzzy keyword matching resolves variants ('fb ad', 'facebook lead', 'Facebook ads') to one brand
- 2Marks are inline SVG — no external requests, crisp at any size, CSP-safe
- 3Unknown sources fall back to a neutral dot plus the raw string rather than being hidden
Lead sources arrive as free text from three different intake paths, in a dozen spellings. Rendered raw, a list of leads was unreadable at a glance and two spellings of the same source looked like two different sources, quietly splitting the numbers any ad-spend decision depended on. Source strings are matched to the real brand mark and a clean label, so "fb ad" shows as Facebook.
- Inconsistent source strings across intake paths
- Source invisible when scanning a list
See it on your own jobs
Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.
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