Custom fields captured at intake — from Facebook Lead Ads, website forms or Google lead forms — render as question/answer pairs on the contact, with source, campaign, form, page and medium as small attribution chips.
Also called: lead form responses · what did they ask for · facebook lead answers · form submission · what did they fill out · facebook lead form answers · where did this lead come from · utm attribution
- 1customFields and sourceAttribution are persisted at intake
- 2The panel renders each question with its answer in a boxed row
- 3Attribution keys (source, campaign, form, page, medium) render as chips with the campaign name in the section header
What a lead typed into the form — the size they wanted, the timeline, the budget — showed on the pipeline card but not on the contact, so a rep who started from the conversation had to hop between screens to remember what the person had actually asked for. The questions and answers that created the lead, plus the campaign and source attribution, now sit on the contact record beside the thread.
- Lead context stranded on the pipeline card
- Calling a lead back without knowing what they enquired about
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