A dead lead never nudges you again

Marking a lead dead stops every armed reminder on it — while a won deal keeps its reminders, because those are the ones that matter most after the sale.

What it is

A filter on the reminder scan that excludes leads whose status says the deal is dead. Won deals are deliberately NOT excluded. The filter is applied only where the status column actually exists, rather than being guessed at on stores that have no dead state.

Also called: stop reminders on lost deals · dead lead still texting me · reminders after I killed the deal

See it
A dead lead never nudges you again
New lead 4
Marlin Hoover
$36k
Delia Yoder
$40k
Contacted 3
Sutter Kline
$26k
Ronan Petsch
$65k
Ivy Brubaker
$58k
Estimate 2
Ivy Brubaker
$39k
Gideon Alt
$51k
Marlin Hoover
$60k
Sold 2
Marlin Hoover
$57k
Delia Yoder
$55k
Sutter Kline
$64k
A dead-marked card with its reminder chip greyed, beside a won card whose reminder is still armed. StageProtocolBody / cron. Sample data — no customer information appears here.
How it works
  1. 1The scan of pipeline_opportunities applies the shared NOT_DEAD_LEADS predicate.
  2. 2pipeline_synthetic_contacts has no dead state on any row, so the filter is not applied there.
  3. 3Demo rows are skipped entirely, as are reminders with no assigned rep.
Why we built it

The bug is named in the code as: “A reminder set while a deal was live outlives the deal: the rep marks it dead, the card keeps its stage AND its armed next-action, and the nudge still fires days later. Chris's rule is unambiguous — once a lead is marked dead, nothing fires for it.” The won-deal carve-out is argued separately: 'a chase ("they haven't approved yet") is meaningless once a deal is won, but a reminder is something the rep deliberately set for themselves, and "call Tuesday to book the build" is exactly the kind of note that matters most AFTER the sale closes.'

The problem
  • Reminders outliving the deal they belonged to
Sound familiar?
What you get
Dead deals go quiet immediately
Post-sale reminders survive, because they are the useful ones

See it on your own jobs

Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.

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