Saw it, clicked it, submitted

Three counts of unique sessions — saw a page, clicked something, submitted a form — so the drop-off between interest and enquiry is a number rather than an impression.

What it is

A three-step funnel computed from the same events, counted as distinct sessions at each step, with the engaged and submitted counts shown against the session total. When organic is still zero, the panel says so rather than presenting an empty funnel as a failure.

Also called: conversion funnel · website conversion rate · how many enquiries

See it
Saw it, clicked it, submitted
Won
36%
Avg cycle
11d
Pipeline
$454k
JanSep
The three-step funnel bar with session counts, and the 'N of M engaged · K submitted a form' line beneath. Sample data — no customer information appears here.
How it works
  1. 1sessions = distinct sessions with a page view; engaged = distinct sessions with a click; submitted = distinct sessions with a form submit.
  2. 2Named click events come from data-evt attributes; untagged buttons and links are auto-named from their href and text so the funnel works before every control is tagged.
  3. 3Outbound clicks are recorded separately from internal ones.
  4. 4Per page, click, submit and outbound counts and the top named events are rolled up alongside.
Why we built it

The auto-naming rule is the interesting part: "anything with data-evt is a named event; otherwise CTAs are auto-named from href/text so the funnel works before every button is tagged." Analytics that only work after someone has instrumented every control never start producing data, because the instrumentation is always half finished.

The problem
  • Drop-off between arrival and enquiry was invisible.
  • Event tracking required tagging every control before any data appeared.
Sound familiar?
What you get
The interest-to-enquiry gap is a number
Untagged buttons still produce named events
Per-page event lists show which control actually gets used

See it on your own jobs

Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.

or keep browsing features →