Reply addresses that route themselves

Outbound email carries a reply address that names the account, so a reply on a shared domain can be filed with certainty instead of guessed.

What it is

A Reply-To of the form reply+{account}@{inbound domain}, set on customer email when an inbound domain is configured. It turns a shared sending domain from 'we can send but not receive' into a working two-way mailbox for every account.

Also called: customer replied and it went nowhere · reply-to · shared sending domain · email replies not coming back

See it
Reply addresses that route themselves
Area
Platform & Admin
Group
Sending
System
Customer Communications
Solves
2 named problems
01The account id is encoded into the local part of the reply address
02The inbound resolver checks that first — a VERP address wins outright because it names the account, so nothing is shared
03It is only emitted when an inbound domain is configured, because a Reply-To pointing at a domain with no inbound route would bounce
An email header view showing Reply-To: reply+acme@mail.example.com, with an arrow to the account it resolves to. Sample data — no customer information appears here.
How it works
  1. 1The account id is encoded into the local part of the reply address
  2. 2The inbound resolver checks that first — a VERP address wins outright because it names the account, so nothing is shared
  3. 3It is only emitted when an inbound domain is configured, because a Reply-To pointing at a domain with no inbound route would bounce
Why we built it

Several businesses share one sending domain, which means the domain alone cannot say which of them a reply belongs to — and guessing would put one builder's customer reply into another builder's inbox. Rather than guess, unresolvable replies were held for a human, which left accounts on the shared domain able to send but not receive. Outbound email now carries a reply address that names the account, so a reply can be filed with certainty and every account on a shared domain has a working two-way mailbox.

The problem
  • Replies unroutable on a shared sending domain
  • Reply addresses on domains with no inbound handling
Sound familiar?
What you get
Every account gets a working two-way mailbox
Replies file themselves with certainty, not by guesswork

See it on your own jobs

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