The topic map

The whole content plan as one web: the platform at the centre, seven pillars orbiting it sized by their cluster's impact, every post hanging off its pillar sized by its keyword's weight.

What it is

An SVG map of the plan. Seven pillars — from lead to paid, estimating, sales system, projects, getting paid, customer experience, and the buyer's guide — orbit the centre. Hub size is the sum of its cluster's impact; each post is a leaf sized by its universe score or, absent one, by its wave and funnel stage. Clicking any node opens that draft.

Also called: content pillars · topic clusters · content plan visual

See it
The topic map
Won
31%
Avg cycle
9d
Pipeline
$536k
JanSep
The radial map with sized hubs and leaves, one cluster highlighted on hover. Sample data — no customer information appears here.
How it works
  1. 1Impact per post is its universe score when bonded, otherwise derived from wave and intent.
  2. 2Pillars are laid out on a circle, each hub radius scaled by the square root of its cluster's share of the largest.
  3. 3Posts hang off their pillar as leaves, coloured by wave.
  4. 4Hovering highlights a cluster; clicking a node opens the post in the editor.
Why we built it

Stated in the component: "the whole content plan as a web. The centre is the platform; the seven pillars orbit it, sized by the total impact of their cluster; every post hangs off its pillar, sized by keyword impact. Big = important." A list of forty posts cannot show which parts of the plan are thin — a map can, at a glance.

The problem
  • Coverage gaps were invisible in a flat post list.
  • Relative importance across the plan could not be seen.
Sound familiar?
What you get
Thin pillars are obvious at a glance
Post importance is visible as size, not sort order
Any node opens the draft behind it

See it on your own jobs

Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.

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