The RSS feed

A standard feed of every published post, because a sitemap says what exists and a feed says what changed — which is the cheaper question for aggregators and ingestion pipelines to ask.

What it is

A generated RSS 2.0 feed with Dublin Core creator tags, one item per published post carrying title, canonical link, permalink guid, description, author and publication date, plus a last-build date from the newest post. It is linked from the blog chrome alongside the llms.txt alternate.

Also called: feed · subscribe · syndication · rss.xml

See it
The RSS feed
New lead 4
Marlin Hoover
$34k
Delia Yoder
$48k
Sutter Kline
$24k
Contacted 4
Sutter Kline
$27k
Ronan Petsch
$54k
Estimate 2
Ivy Brubaker
$35k
Gideon Alt
$61k
Sold 3
Marlin Hoover
$43k
Delia Yoder
$18k
Sutter Kline
$21k
The feed XML beside the blog layout's alternate link tags for RSS and llms.txt. Sample data — no customer information appears here.
How it works
  1. 1The route reads the published post list and escapes every field into the XML.
  2. 2Each item's guid is the canonical URL, marked as a permalink.
  3. 3The channel's lastBuildDate comes from the newest post's publication date.
  4. 4It is cached at the edge for an hour with a day of stale-while-revalidate.
  5. 5The blog layout declares it as an alternate link so feed readers discover it automatically.
Why we built it

The route argues its own relevance: "Worth having for a reason beyond nostalgia: feeds are how aggregators, newsletter tools and several AI ingestion pipelines discover that something NEW exists, without re-crawling the site to find out. A sitemap says what exists; a feed says what changed, in publication order, which is the cheaper question to answer."

The problem
  • Discovery of new content required a re-crawl.
  • Aggregators and newsletter tools had nothing to subscribe to.
Sound familiar?
What you get
New posts are discoverable without a crawl
Feed readers find it automatically from any blog page

See it on your own jobs

Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.

or keep browsing features →