The rank ladder

One picture that answers where you rank today, which terms deserve effort at that rank, and exactly what unlocks the bigger ones.

What it is

A stacked bar of every tracked keyword by rank bucket — top 3, 4–10, 11–20 striking, 21–50, 51–100, not ranked — sitting above the five-stage ladder. Stages climb bottom to top; the current rung is lit with this period's core terms and their season state, the next rung shows what's waiting behind two gate bars with have/need counts.

Also called: SEO progress visual · where do we stand · rank distribution

See it
The rank ladder
Won
45%
Avg cycle
14d
Pipeline
$470k
JanSep
The bucket bar over the lit stage rung with core terms and the two gate bars underneath. Sample data — no customer information appears here.
How it works
  1. 1Buckets are computed from the latest position per tracked keyword in the API payload.
  2. 2The current rung lists core terms sorted by priorityNow, each with volume, difficulty, season chip and current position.
  3. 3GateBar renders have/need as a filled bar for referring domains and top-10 count.
  4. 4The next rung previews the terms that unlock, so the reward for link work is visible before it is earned.
Why we built it

Written at the top of the component: "one visual that answers three questions — where do we rank today, which terms deserve the effort AT this rank, and exactly when do we graduate to the bigger terms." Three separate tables answered those three questions before, and nobody read all three in the same sitting.

The problem
  • Rank data existed as rows, so overall progress was unreadable.
  • The reward for building links was abstract.
Sound familiar?
What you get
Rank state readable in one glance
The terms unlocked by the next stage are visible before the work is done

See it on your own jobs

Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.

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