Portal wears the builder's brand, not ours

A builder picks a logo and a colour and the entire customer portal re-skins: buttons, headings, hairlines, greys and the dark hero band.

What it is

A theme engine that turns brand choices into the complete token set the customer-facing portal renders with. The brand colour is decomposed in HSL and used three ways: as the accent for buttons and rules, as hue-tinted neutrals for page, cards, hairlines and text, and as the dark chrome band behind the logo and hero. Tenants who set granular tokens explicitly still win; the derivation only fills what they have not chosen.

Also called: white label client portal · my logo and colours · branded customer portal

See it, piece by piece
01

Pick a logo and a colour and the whole document re-skins

Buttons, headings, hairlines, greys and the dark hero band are all derived from your brand colour, not a logo bolted onto somebody else's palette. The neutrals are hue-tinted so the greys agree with the logo instead of fighting it, which is the difference between a document that looks designed and one that looks templated. Your customer sees their builder; the platform is never on the page.

Custom Building Estimate
Cedar Hollow
Cedar Hollow Builders
Custom Building Estimate
Zimmerman Equipment Barn
Prepared for Marla ZimmermanAugust 24, 2026
Building
40′ × 64′ × 16′
Footprint
2,560 sq ft
Roof pitch
4/12
Your investment
$84,320.00
Review & approveView your 3D building
Private, encrypted link prepared for youValid through September 23, 2026
Pricing held for
6d 04h 17m 38s
The dark band, the accent button and the logo chip are all brand-derived. The real screen, drawn from the product’s own design system. Sample data — no customer information appears here.
02

No brand colour can produce a page nobody can read

Text and accent colours are picked by measuring real contrast against the surface each one sits on and stepping lightness until it clears the bar. Gold at the same nominal lightness as navy is far brighter to the eye, so any fixed rule passes half the colour wheel and fails the other half. The dashboard progress fill deliberately does not use the accent, because on a navy-branded builder a navy fill on a navy band is invisible — which means you never have to test your own palette.

Live Project Dashboard
Cedar Hollow
Cedar Hollow Builders
Live Project Dashboard
Zimmerman Equipment Barn
Marla Zimmerman Approved Live
Underway now
Framing
Next milestone
Trusses Up
1184 Quarry Ridge Rd, Seneca, KS 66538
Build progress
60% · 21/35 milestones
Permitting
Dirt Work
Concrete
Materials
Framing
Siding & Roofing
Final Payment
The progress fill is near-white on the brand band, on purpose. The real screen, drawn from the product’s own design system. Sample data — no customer information appears here.
03

Three type slots, from a list that cannot produce a bad document

A display face for your name and headings, a body face for everything the customer reads, and a mono face for labels, quantities and dollar figures. The list is curated rather than the whole of Google Fonts, with condensed industrial faces leading the display options, because a builder choosing from 1,800 families lands on something that hurts. Faces load at runtime for the portal only, each with a real fallback stack.

04

Documents render light, whatever the customer's phone is set to

The whole customer funnel, the invoice and the subcontractor portal force light mode. Left to inherit, a visitor with dark mode on gets white text inside white form fields — the intake form that looks blank but is actually full. An invoice is a document: it should look the same on every screen and on paper.

How it works
  1. 1portalThemeFromBranding derives the palette; the provider redefines the CSS variables on a wrapper
  2. 2Existing markup written against those variable names re-skins itself with no rewrite
  3. 3The admin's live preview and the customer's page call the same pure function
  4. 4Every customer branch (login, estimate, hold, dashboard, success) is themed by one mount at the root
Why we built it

Every builder's customer opened a quote wearing the platform's palette with the builder's logo bolted on top, which tells a buyer at the precise moment they are deciding that their builder outsourced the document. The portal takes the builder's own colours across the whole page. Brand-agnostic had to mean more than swapping a logo: a builder picks two colours and the document re-skins, with no combination able to produce unreadable text or a muddy surface. Even the greys are tinted toward the brand hue so they agree with the logo instead of fighting it, and it holds up identically for teal, barn red, forest green or navy.

The problem
  • Customer surfaces carrying the platform's palette
  • Logo-only branding that still reads as someone else's product
  • A brand colour producing an unreadable or muddy page
Sound familiar?
What you get
The customer never sees the platform, only their builder
Two choices re-skin every surface consistently
What the builder previews is exactly what the customer sees
What's inside

See it on your own jobs

Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.

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