Per-page entry, exit and bounce figures plus a ranked list of next destinations, derived by ordering each session's page views and walking them oldest to newest. Bounce is defined narrowly as landing on a page and leaving from it without going anywhere else.
Also called: user journey · internal links working · entry and exit pages · bounce rate
- 1Each session's page views are collected in order; the last element is the landing page and the first is the exit.
- 2Entries and organic entries are credited to the landing page; exits to the exit page.
- 3Walking the ordered list produces from → to pairs, and the top five destinations are kept per page.
- 4Bounce rate is the smaller of entries and exits over entries, so it can never exceed 100 per cent.
The comment names the question it answers: "Where people go NEXT: the honest test of whether this page's internal links work." Internal linking is repeatedly prescribed by the audit's striking-distance proposal and enforced in the writer's rules — this is the measurement that says whether any of it worked.
- Internal link effectiveness was unmeasurable.
- Landing and exit behaviour was not attributed to specific pages.
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