Telling search engines the moment something changes

A single ping tells Bing, Yandex, Seznam and Naver that specific URLs changed, using a key derived from an existing secret so there is nothing new to manage.

What it is

An IndexNow client that posts the host, key, key location and URL list. The key is deterministically derived from the encryption key by hashing, and is served at its own public key-file route so the protocol's ownership check passes. It can be switched off per site in settings.

Also called: IndexNow · instant indexing · ping search engines · Bing Yandex

See it
Telling search engines the moment something changes
Area
Integrations
Group
Search engines
System
Search Engines
Solves
2 named problems
01A change produces a URL list.
02The key is derived deterministically — no new secret to store or rotate.
03A single POST covers every participating engine.
One arrow fanning out to four engine logos, with a toggle labelled 'IndexNow pings' beside it. Sample data — no customer information appears here.
How it works
  1. 1A change produces a URL list.
  2. 2The key is derived deterministically — no new secret to store or rotate.
  3. 3A single POST covers every participating engine.
  4. 4The key file is served at /indexnow/<key>.txt so ownership verifies.
  5. 5A 202 counts as success, as the protocol intends.
Why we built it

Recorded as Keith 08-20: 'IndexNow — instant "this changed" pings that Bing, Yandex, Seznam and Naver all share. One POST covers them all.' The key derivation is documented as deliberate: 'Deterministic key derived from the encryption key — no new secret to manage.'

The problem
  • New and changed pages waited on organic crawling.
  • A separately managed key would be one more thing to lose.
Sound familiar?
What you get
Changed URLs are announced to four engines in one call.
No extra secret to store or rotate.
Can be switched off per site.

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