The house voice

A frozen string stating exactly how a post is shaped: open on the tension in one or two paragraphs, say what the reader gets, use H2 sections only, teach the job first and let the product appear late and once, use real post-frame specifics (a 40x60 shop, 14-foot walls, a 12-foot lean-to, a $14,000 draw), close on a short checklist and one honest open loop. Plus tone rules banning hype words and rhetorical openers, and three absolute rules.

Also called: brand voice · writing rules · tone of voice · content guidelines

1. 1The voice is passed as a cached system prompt to the in-process writer.
2. 2The same constant is served to the subscription routine in its assignment payload and again under the 'voice' topic of the inquiry desk.
3. 3Rule 1: never denigrate a named competitor — use fit-framing, who a tool genuinely suits and where a different shape of business outgrows it.
4. 4Rule 2: every post links internally at least twice and outward at least once to a real authoritative non-competitor source.
5. 5Rule 3: no fabricated statistics, studies, prices or customer quotes — describe the mechanism instead.

• ◆Voice lived in whoever was writing that day.
• ◆Generated content invented statistics and URLs.
• ◆Competitor comparisons drifted into insults.