Spec plate in the estimate hero

The building stated in figures at the very top of the quote: dimensions, square footage, roof pitch, openings.

What it is

A stamped-metal-looking plate of mono figures with hairline dividers, above any sales copy. Verbose values are compressed for scanning, so a dimension sentence becomes 60 by 80 by 16 feet and a long roof description is reduced to the pitch. Cells only render when the value exists, so a sparse estimate shows three cells rather than three blanks.

Also called: building at a glance · span and square footage up top · quote header numbers

See it
Spec plate in the estimate hero
New lead 2
Marlin Hoover
$19k
Delia Yoder
$55k
Sutter Kline
$53k
Contacted 3
Sutter Kline
$39k
Ronan Petsch
$58k
Estimate 2
Ivy Brubaker
$60k
Gideon Alt
$72k
Sold 2
Marlin Hoover
$40k
Delia Yoder
$59k
Sutter Kline
$24k
Close crop of the hero plate: mono figures, hairline dividers, no card chrome. EstimateView hero in src/app/client/[id]/page.tsx. Sample data — no customer information appears here.
How it works
  1. 1Dimension strings are normalised and stripped of the words wide, long, tall
  2. 2Roof descriptions are regex-matched down to the pitch fraction
  3. 3Each cell is conditional on a resolved value
  4. 4Rendered in the portal mono face inside the branded hero band
Why we built it

Buyers open a quote wanting evidence the builder understood the project, and a headline cannot prove that where a span and a square footage can. The plate puts those numbers at the very top of the document. Keeping it short is the point: the full verbose sentence truncates on a phone and stops being scannable, which defeats leading with the number at all.

The problem
  • Buyers scanning for span and sq ft having to hunt for them
Sound familiar?
What you get
The first thing on the page is the thing the buyer already knows about their project

See it on your own jobs

Twenty minutes, your numbers, no slide deck. We’ll build one of your real buildings in front of you and send you the estimate link at the end — yours to keep either way.

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